Market Analysis Template for Startups

Market Analysis Template

A solid market analysis is the foundation of any business plan. Here is how to structure yours.

1. Market Size (TAM, SAM, SOM)

• TAM — Total Addressable Market: the entire market for your product
• SAM — Serviceable Addressable Market: the segment you can reach
• SOM — Serviceable Obtainable Market: realistic first-year capture

2. Target Customer

Define your ideal customer: demographics, psychographics, pain points, buying behavior.

3. Competitive Landscape

Map your competitors: direct, indirect, and potential. Identify your unique advantage.

4. Market Trends

What forces are shaping your market? Technology, regulation, consumer behavior shifts.

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