Outsourcing guide: what to delegate and what to keep

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As a business owner in Sweden or the Nordics, you're likely looking for ways to boost your productivity and growth. One effective strategy to consider is outsourcing. But how do you decide what to delegate and what to keep in-house? Here are some practical tips to help you make the right decisions for your business.

What to Delegate

There are several tasks that can be delegated to external partners to free up time and resources within your company. These include:

• Marketing and social media: An external marketing team can help you manage your social media presence and create content that drives traffic to your website.
• Sales process: You can delegate all or part of your sales process to an external sales team that can help you find new customers and strengthen existing relationships.
• Administrative tasks: You can delegate administrative tasks such as invoicing, accounting, and payroll management to an external partner.
• Technical support: An external technical support team can help you manage technical issues and ensure that your website is always up and running smoothly.
• Web development and design: You can delegate web development, design, and optimization of your website to an external partner who can help you create a professional online presence.

What to Keep In-House

There are also several tasks that are essential to keep in-house. These include:

• Strategy and leadership: You should have control over your company's strategy and leadership to make informed decisions about your business's future.
• Quality control: You should have control over the quality of your products or services to ensure that they meet your customers' expectations.
• Customer relationships: You should have control over your customer relationships to build long-term connections with your customers and create loyalty.
• Company culture: You should have control over your company culture to create a positive and inclusive work environment for your employees.

Determining What's Best for Your Business

To determine what's best for your business, you should evaluate your current situation and identify tasks that can be delegated to external partners to free up time and resources. You can also analyze your costs and see which tasks can be done more cost-effectively by outsourcing them. It's also crucial to choose the right partner to delegate tasks to. Look for a partner with experience and expertise in the area you want to outsource and who understands your company culture and values.

To help you make these decisions, we've created a quiz that can help you identify which tasks you can delegate to external partners and which tasks you should keep in-house. Additionally, you can use our budget calculator to determine how much you can save by outsourcing certain tasks. And if you're looking for more guidance on creating a business plan, check out our business plan packages.

Outsourcing can be a game-changer for your business, but it's essential to do it right. By understanding what to delegate and what to keep in-house, you can free up time and resources to focus on growth and development. For more tips and advice on outsourcing and other business topics, check out our blog. And if you're looking for free tools and resources to help you get started, visit our tools page. We also offer guides and tutorials to help you navigate the outsourcing process.

Remember, outsourcing is not a one-size-fits-all solution. What works for one business may not work for another. But by taking the time to evaluate your needs and choose the right partners, you can harness the power of outsourcing to take your business to the next level.