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Brand Guidelines — OpenShift.work

OpenShift.work Brand Guidelines

Logo & Name

  • Full name: OpenShift.work
  • Short: OpenShift
  • Tagline: AI-Powered Business Plans for First-Time Founders

Colors

  • Primary Blue: #2563EB
  • Success Green: #10B981
  • Dark: #1E293B
  • Light Background: #F8FAFC
  • Text: #334155

Typography

  • Headings: Inter (bold)
  • Body: System UI / Inter (regular)
  • Code: JetBrains Mono

Voice & Tone

  • Friendly — We talk to founders like peers, not clients
  • Clear — No jargon, no fluff. Say what you mean.
  • Encouraging — Starting a business is hard. We celebrate every step.
  • Practical — Every piece of content should be actionable

Key Messages

  1. Go from idea to business plan in under 60 minutes
  2. Professional business plans starting at $39
  3. 150+ free resources for entrepreneurs
  4. Built by AI, designed for humans
Pricing — OpenShift.work Plans

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