Brand Guidelines — OpenShift.work

OpenShift.work Brand Guidelines

Logo & Name

• Full name: OpenShift.work
• Short: OpenShift
• Tagline: AI-Powered Business Plans for First-Time Founders

Colors

• Primary Blue: #2563EB
• Success Green: #10B981
• Dark: #1E293B
• Light Background: #F8FAFC
• Text: #334155

Typography

• Headings: Inter (bold)
• Body: System UI / Inter (regular)
• Code: JetBrains Mono

Voice & Tone

• Friendly — We talk to founders like peers, not clients
• Clear — No jargon, no fluff. Say what you mean.
• Encouraging — Starting a business is hard. We celebrate every step.
• Practical — Every piece of content should be actionable

Key Messages

1. Go from idea to business plan in under 60 minutes
2. Professional business plans starting at $39
3. 150+ free resources for entrepreneurs
4. Built by AI, designed for humans